‣ Los Angeles Lakers star LeBron James and former NBA sharpshooter JJ Redick are launching a podcast show titled “Mind the Game” to discuss basketball, aiming for a natural and free-flowing conversation about the sport.
‣ The podcast, set to debut on Tuesday and scheduled to air weekly, will be available on YouTube and all podcast platforms, featuring discussions on the state of the game, basketball tactics, and personal insights without a corporate partner to maintain authenticity.
‣ Both LeBron James and JJ Redick bring significant social media presence and experience in sports media to the project, with James continuing his work on “The Shop: Uninterrupted” and Redick having founded ThreeFourTwo Productions and hosted “The Old Man and the Three” podcast.
.@kingjames and @jj_redick are obsessed with basketball.
Consider their podcast, Mind the Game, a celebration of the sport as they discuss the state of the game, dissect X’s and O’s (like they do here), and wax poetic about the game they love.
— Mind the Game (@mindthegamepod)
Details
LeBron James, the Los Angeles Lakers superstar, and JJ Redick, a former NBA sharpshooter, are teaming up. They’re launching a podcast called “Mind the Game.” It’s all about basketball, says James’ business partner, Maverick Carter. The buzz is real, folks.
The premiere episode drops Tuesday. They plan to keep us hooked with weekly episodes, each lasting between 45 minutes to an hour. You can catch it on YouTube or any podcast platform you’re into. And guess what? They’re bringing guests.
Redick spilled the beans during a chat with The Athletic’s Andrew Marchand. “It’s all about the love of the game,” he said. Think of it as a deep dive into basketball, stripped of all the fluff. Just pure, unadulterated hoops talk.
Oh, and did you catch their tweet? “@kingjames and @jj_redick are obsessed with basketball.” That’s putting it mildly. Their podcast is a tribute to the game they adore, dissecting every play, every move. It’s poetry in motion, really.
Here’s the kicker: “Mind the Game” is kicking off without any corporate strings attached. It’s just James, the NBA’s scoring king, and Redick, with his sharpshooter legacy, keeping it real. James isn’t stopping here, though. He’s still running his “The Shop: Uninterrupted” show. “We’re changing the game in sports media,” he boasts.
James has a simple philosophy for his projects. “Would my friends and I watch it?” If yes, it’s a go. And with “Mind the Game,” he’s hitting the mark. It’s not about clicks or internet fame; it’s about passion for the game.
Mark your calendars: Tuesday, March 19, is the big day. Redick, fresh from his stint at The Ringer and now a YouTube and podcast veteran, is ready. With his ThreeFourTwo Productions, he’s no stranger to the game. And let’s not forget his social media clout, with millions of followers hanging on his every word.
Carter, the brain behind Uninterrupted, has big plans. He’s setting “Mind the Game” apart from the usual sports chatter found on shows like FS1’s “Undisputed” and ESPN’s “First Take.” It’s not about debates; it’s about delving deep into basketball’s heart.
The Athletic got the scoop directly from Carter. “It’s a conversation,” he said. No hot takes or shouting matches here. Just two basketball savants sharing their love for the game.
Imagine two wine experts discussing the finer points of their craft. That’s the vibe Carter is aiming for with “Mind the Game.” It’s not about arguing over preferences; it’s about appreciating the art.
In a sneak peek, James and Redick are seen sipping red wine, breaking down basketball strategies. “I love talking basketball,” James confesses with a smile. And honestly, who wouldn’t want to join that conversation?