Kyrie Irving Impressed by NBA’s Global Branding Impact

‣ The NBA’s ability to market itself internationally is impressive.
‣ Both the Mavericks and Timberwolves are excited to be playing in Abu Dhabi and see it as an incredible experience.
‣ The players are taking the preseason games seriously and using them to strengthen team chemistry.


The NBA has made its way to Abu Dhabi this week as the Mavericks and Timberwolves gear up for their first of two offseason matches in the Middle East. The teams held press conferences following their final practice workouts, and many players were in awe of the NBA’s ability to market itself on a global scale. Kyrie Irving, the Mavericks guard, expressed his excitement about being in the capital of the United Arab Emirates and praised the league for its international branding efforts. He emphasized that the love of the game connects people from all over the world.

One of the highlights of this second edition of the NBA Abu Dhabi Games is the roster of star players, including Luka Doncic, Rudy Gobert, Anthony Edwards, and Kyrie himself. The teams will be coached by Jason Kidd and Chris Finch, bringing even more excitement to the event. Edwards, who recently visited Abu Dhabi with Team USA for the FIBA World Cup, expressed his joy about returning to the city and believes that playing against a strong team like the Mavs will help strengthen his squad’s chemistry.

The Timberwolves are taking these preseason games seriously, according to Edwards. They want to use this opportunity to figure out the chemistry between the two teams and are determined to put on a show for their fans in Abu Dhabi. Winning or losing may not be their immediate focus, but perfecting their on-court formula before the start of the NBA season is of utmost importance.

Rudy Gobert, the French star, shared his experience of playing in Abu Dhabi for the first time. He acknowledged the busyness of the trip but also highlighted the fun he’s having at the Etihad Arena. Gobert emphasized that, at this stage, winning or losing doesn’t matter as much as the team’s approach to the games and their focus on the details. The preseason matches serve as an opportunity for the players to fine-tune their skills and strategies before the official start of the NBA season.

The NBA Abu Dhabi Games 2023 continue to showcase the league’s global reach and provide a platform for players to connect with fans from different parts of the world. The excitement and anticipation surrounding these matchups are palpable as both teams prepare to compete in Abu Dhabi.

James Shotwell
James Shotwell
James, a dedicated writer for BasketballHour, holds a degree in English and Creative Writing. A genuine sports enthusiast and skilled betting advice provider, he writes engaging articles and valuable winning strategies for sports.

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