Top Sports Drink of 2023

‣ Gatorade remains the top sports drink in 2023, with about seven billion dollars in sales, marking an 11.5% increase from 2022.
‣ The second-highest-grossing sports drink is Body Armor, with 1.4 billion dollars in sales, however, this figure is down 10.6% from the previous year.
‣ The sports drink company that experienced the most growth in 2023 is Prime, owned by Logan Paul and KSI, with a sales increase of 1676.6% from the previous year, totaling 377 million dollars in sales.


Oh, sports drinks! They’ve been a big deal since the days of those Michael Jordan Gatorade commercials. Remember those? Man, the ‘be like Mike’ ads were pure electricity!

So, let’s chat. What’s the top sports drink these days? Still Gatorade? Or is there a new kid on the block?

As 2023 comes to a close, all sorts of stats are coming out. Stuff like the most Googled NBA team of the year is floating around social media.

And what about sports drinks? Gatorade’s still king. They raked in around seven billion dollars this year. That’s an 11.5% jump from 2022.

But what about the other guys? Gatorade’s got a stranglehold on the market, with their seven billion dwarfing the second-place brand. That’s Body Armor, by the way, which made 1.4 billion. But, uh oh, that’s actually a 10.6% drop from last year.

In third, there’s Powerade, with 1.2 billion in sales. But they’re also slipping, down 2.4%.

The brand that’s really booming? Prime, the drink from Logan Paul and KSI. Even with a class action lawsuit hanging over them, they’re up a crazy 1676.6%. They made 377 million this year.

Just behind them is Electrolit, with sales of 370 million. They’re also growing, up 20.9%.

Is it just me, or is all this talk of sports drinks making anyone else parched?

James Shotwell
James Shotwell
James, a dedicated writer for BasketballHour, holds a degree in English and Creative Writing. A genuine sports enthusiast and skilled betting advice provider, he writes engaging articles and valuable winning strategies for sports.

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