‣ The National Basketball Association has reached a multi-year deal with TNT Sports to broadcast over 250 live matches in the United Kingdom, including important events such as the In-Season Tournament, the All-Star Weekend, and the playoffs.
‣ BT and Warner Bros Discovery will join forces to show NBA games, with more than 40 weekend matches during primetime slots.
‣ The NBA has collaborated with Moroccan group OCP to launch a basketball development program in Africa, aiming to make basketball more accessible to youth through a Junior NBA league in various Moroccan cities.
Welcome to the new home of the NBA in the UK and Ireland 🙌
Watch the NBA live on TNT Sports and discovery+ from October 24 🏀
— TNT Sports (@tntsports)
The NBA is expanding its reach in the United Kingdom with a new multi-year deal with TNT Sports. This partnership will allow BT and Warner Bros Discovery to broadcast over 250 live matches through their streaming platforms. Fans will be able to enjoy the NBA’s most important events, including the In-Season Tournament, the All-Star Weekend, and the playoffs. In addition to the live broadcasts, Discovery+ will offer various programming and digital content, such as highlights and special reports.
Trojan Paillot from WBD Sports Europe expressed excitement about the new partnership, stating, “We are hugely excited to be embarking on this journey with the NBA in the UK and Ireland.” By teaming up with TNT Sports, they will be able to provide high-quality basketball coverage to fans in the region. Elsa Memmi, NBA Europe and Middle East’s vice president for global media distribution, also shared her enthusiasm: “We are thrilled to build on our long-standing collaboration with TNT in the US to bring live NBA games and programming to our passionate fans in the UK and Ireland.”
In addition to expanding their reach in the UK, the NBA is also investing in Africa. They recently partnered with Morocco’s OCP Group to launch a basketball development program. The initiative aims to make basketball more accessible to the youth in Africa by introducing a Junior NBA league in various Moroccan cities. This program will involve boys and girls teams from local schools, providing them with opportunities to develop their skills and passion for the sport.
George Land, Chief of Strategy and Operations for NBA Africa, expressed his belief in the power of basketball to create positive change in communities: “We look forward to using the game to have a positive impact on more young people through this year’s programming.” The collaboration between the NBA and OCP Group reflects their commitment to supporting youth development and promoting the sport in Africa.
With these new partnerships in the UK and Africa, the NBA is expanding its global presence and giving fans around the world more opportunities to engage with the sport they love. Whether it’s through live broadcasts or community programs, the NBA is dedicated to bringing basketball to new audiences and making a difference in the lives of young people.