‣ The NBA In-Season Tournament is set to debut with a seven-game thriller.
‣ LL Cool J and The Roots have created the official anthem for the tournament.
‣ Some NBA players and coaches have mixed feelings about the tournament, seeing it as a business move rather than something fans care about.
NEW TOURNAMENT. 🏆
NEW ANTHEM. 🎵
LL COOL J and THE ROOTS reimagine GRAMMY Award-Winning single "Mama Said Knock You Out" for NBA In-Season Tournament Anthem
— NBA (@NBA)
The NBA is about to kick off its highly-anticipated In-Season Tournament, which promises to provide a unique and exciting experience for fans. The league has even released an official anthem for the tournament, a remix of LL Cool J’s “Mama Said Knock You Out” and The Roots’ “Here I Come.” The anthem will serve as the musical backdrop for the various stages of the tournament, from Group Play to the Championship. LL Cool J expressed his gratitude for the opportunity, stating that he’s always been a fan of the NBA and is excited to see the energy of the song translate to the games on the court.
While the NBA’s marketing strategy for the In-Season Tournament has received praise on social media, not all players and coaches are equally enthusiastic. Marcus Smart of the Memphis Grizzlies spoke candidly about the tournament, stating that “nobody cares about it” compared to the main event of the regular season. However, there are those like San Antonio Spurs coach Gregg Popovich who see it as another competitive outlet and believe it can provide valuable insights into what to expect in the playoffs.
Despite the mixed reception, the NBA is forging ahead with the In-Season Tournament, and fans are eager to see how it unfolds. The tournament will feature a seven-game thriller and will culminate in a championship game. It remains to be seen whether this experimental addition to the NBA season will become a permanent fixture or if it will remain a one-time event. For now, basketball fans can enjoy the new tournament and the catchy anthem that accompanies it.