Cleveland Star Darius Garland Signs New Sneaker Deal with New Balance, Calls it a Dream

‣ New Balance has officially announced Darius Garland as the newest member of their basketball family.
‣ Darius Garland is signing a multi-year endorsement deal with New Balance.
‣ Garland, who is known for his versatile skills in basketball, joins a roster of athletes at New Balance that includes Kawhi Leonard, Dejounte Murray, Jamal Murray, Zach Lavine, and Tyrese Maxey.


New Balance has finally made it official. After whispers and rumors, they’ve dropped the bombshell – Darius Garland is the latest addition to their basketball family. Over the years, this sportswear giant has roped in a unique mix of stars who shine both on and off the NBA courts.

Garland, the Cleveland guard, is over the moon. He announced this dream-come-true sponsorship deal with a wide grin. “Joining the New Balance family? It’s a dream,” he shared. He added, “From the get-go, New Balance felt like family.”

And it’s not just about the brand. Garland respects the values New Balance stands for. He said, “Their commitment to individuality, their respect for athletes being themselves… that’s something I deeply respect.” He said it with a sense of pride, and rightly so.

Darius Garland is making headlines. He’s signing a multi-year endorsement deal with New Balance. This is big news, folks.

Garland, 23, was the fifth overall pick in the 2019 NBA Draft. He’s already an All-Star, a title he bagged in 2022. He’s a versatile guard, known for his ball distribution skills, his long-range shooting, and his court vision.

New Balance is thrilled about this new addition. Naveen Lokesh, head of the brand’s Basketball Sports Marketing, couldn’t hide his excitement. “Having Darius on board? We couldn’t be happier,” he said. He added, “Darius embodies the independent spirit of New Balance. His commitment to the game, his community work… it’s impressive. He’s driven to succeed his way, and that’s something we value.”

New Balance believes in authentic relationships. They take pride in co-creating marketing products with their superstars. Garland now joins a roster that includes big names like Kawhi Leonard, Dejounte Murray, Jamal Murray, Zach Lavine, and Tyrese Maxey.

A recent development has Garland in a bit of a funk. The Cavs were eliminated from the In-Season Tournament. Garland wasn’t too happy with the competition’s point-differential rule.

Cleveland bagged their third win of the In-Season Tournament against Atlanta. But they didn’t make it to the next round due to the point difference rule. They finished second in their group, but they needed to score more points to qualify.

The New York Knicks snagged the wild-card spot into the competition’s quarterfinals. Despite winning by 23 points, the Ohio franchise was eliminated.

Garland had a few things to say about this. “It’s kind of different,” he expressed. He felt the game wasn’t being respected as much as he’d like. He added, “I took a shot with like 25 seconds left and I didn’t feel comfortable doing it. I think the in-season tournament is really great. But the point differential… that’s something people around the league would like to change, I believe.”

Garland scored 19 points and handed out 8 assists in the contest. Now, the Cavaliers will have to regroup and focus on making it to next year’s playoffs.

James Shotwell
James Shotwell
James, a dedicated writer for BasketballHour, holds a degree in English and Creative Writing. A genuine sports enthusiast and skilled betting advice provider, he writes engaging articles and valuable winning strategies for sports.

Related NBA News