‣ The Sacramento Kings were named the 2022-23 NBA Team of the Year, based on providing the best in-game experience for fans.
‣ The Kings also won the NBA Team Innovation Award for the Victory Beam, a display of six purple lasers that shine in the sky after each Sacramento home or road victory.
‣ In 2023, the Kings set a team record for digital and content partnership revenue, had the highest season ticket renewal campaign in franchise history, and ranked second among NBA teams in ticket revenue growth.
The Sacramento Kings have won the NBA’s Team of the Year and Team Innovation Awards this year. Team of the year is for “outstanding business growth and impactful fan and community engagement efforts.” The innovative award is for the “victory beam.”
— James Ham (@James_HamNBA)
Well, well, well. The Sacramento Kings, huh? They’ve been named the 2022-23 NBA Team of the Year. This happened on Monday night, at the NBA’s annual shindig, the Sales and Marketing Meetings in Miami. And guess what? Each team was judged on how they make the game experience for fans a total blast.
But wait, there’s more. The Kings didn’t just win one award. They also bagged the NBA Team Innovation Award. Why? They launched this thing called the Victory Beam last season. This is a display of six purple lasers that light up the sky outside the Golden 1 Center. And it happens after each Sacramento home or road victory. Pretty cool, huh?
And 2023? It was a banner year for Sacramento. They set a team record for digital and content partnership revenue. They had the highest season ticket renewal campaign in franchise history. They ranked second among NBA teams in ticket revenue growth. And, oh yeah, they were No. 2 in partnership revenue growth and saw a 35% increase in merchandise sales. Not too shabby, right?
Now, let’s talk about their championship odds. According to multiple NBA betting sites, the Kings hold the 13th-ranked odds to win this season’s championship. The Dallas Mavericks and Golden State Warriors are showing better odds, but who knows?
James Ham (@James_HamNBA) tweeted about the Kings’ double win. He said that the Team of the Year award is for “outstanding business growth and impactful fan and community engagement efforts.” And the innovative award? That’s for the “victory beam.”
“Light the Beam!” That was the Kings’ rallying call in the 2022-23 season. They finished 48-34 and third in the Western Conference standings. And guess what? They ended their 16-year playoff drought.
The beam that lights up from the Golden 1 Center? It’s made by Nu-Salt Laser, a California-based company. They call the product their “Laser Space Cannon.” And they’ve got over 28 years of experience, according to their website.
The Kings’ Golden 1 Center is considered ‘the world’s most connected indoor sports and entertainment venue.’ It’s part of a business and entertainment district known as Downtown Commons (DoCo). This includes a $250 million 16-story mixed-use tower.
The Kings’ Golden 1 Center provides “fully redundant transport facilities and two 100-gigabit ethernet dedicated internet circuits.”
At the NBA Sales and Marketing Meetings, the Minnesota Timberwolves also got some love. They won the NBA Inclusion Leadership Award for their “Pack the Vote” campaign. This campaign is all about providing non-partisan voter education. It includes voting registration and the signing of a bill that granted 50,000 ex-Minnesota inmates the right to vote.
And the Utah Jazz? They received the debut NBA Team Viewership Innovation Award. They launched a free linear television package on KJZZ Channel 14.